Join "The Opportunity Guy" for the Experience Lab to learn how to fill your destination's snow globe with engaging and immersive experiences that create competitive advantage.

For Destination Marketing Executives and Travel Suppliers, creating engaging and immersive experiences is essential to drive visitation and create competitive advantage. What your visitors encounter in your destination will transform them into a vast sales force for your destination or organization.

The Experience Lab showcases the Experiential Development Process implemented in Columbus, Ohio. It is a two-and-a-half day hands-on experience demonstrating the Experience Formula Methodology created by Opportunities Unlimited.

The Lab provides destination marketing executives and travel suppliers with a framework of strategies and tools to engineer experiential tourism products for their organizations.

The Experience Lab will provide Destination Marketing Executives and travel suppliers with a framework of actionable strategies and tools to engineer experiential tourism products. It is a hands-on learning experience in Columbus, Ohio, designed to showcase the successful implementation of the Experience Formula with Experience Columbus and their travel partners.

Benefits
  • Discover the Experience Formula to create innovative new tourism experiences.
  • Gain insight into how Columbus, Ohio successfully engineered an Experiential Destination.
  • Experience unique products first-hand through a series of mobile workshops.
  • Go behind the scenes with DMOs and Columbus travel suppliers to hear how they engineered new experiences.
  • Learn the elements of the Experiential Development Process including design, story development, scripting and staging.
The Lab includes:
  • Presentations and learning sessions.
  • Panel discussions by DMOs & travel suppliers.
  • Seven mobile workshop experiences.
  • 5 Meals: 2 breakfasts, 2 lunches,1 dinner.
  • All mobile workshop transportation.
  • Networking and learning to apply to your destination or company.

[Lodging is additional; special rates are available at The Hyatt Regency, Columbus, Ohio.]