Why attend?
- Are your interactions with customers making deposits in their emotional
bank accounts?
- Are your customer experiences providing your destination/business with
competitive advantage?
- Are you transforming your customers into evangelists and sales people for
your brand?
Benefits
-
Discover the Experience Formula to create innovative new tourism experiences.
- Gain insight into how Columbus, Ohio successfully engineered an Experiential Destination.
- Experience unique products first-hand through a series of mobile workshops.
- Go behind the scenes with DMOs and Columbus travel suppliers to hear how they engineered new experiences.
- Learn the elements of the experiential development process including design, story development, scripting and staging.
The Experience Lab Includes:
- Presentations by Joe Veneto, The Opportunity
Guy, on the Experience Formula to create
innovate tourism experiences.
- Panel discussions by Destination Marketing
Executives on the Experiential development
process and destination R.O.I.
- Networking with travel suppliers on the
implementation, learning, results and R.O.I.
of the Experiential development process.
- Special presentation on Tourism branding and
the need to create innovative products for
competitive advantage.
The Lab is Limited to Only 50 Particpants! Sign Up NOW!
