Why attend?
  • Are your interactions with customers making deposits in their emotional bank accounts?
  • Are your customer experiences providing your destination/business with competitive advantage?
  • Are you transforming your customers into evangelists and sales people for your brand?
  • Discover the Experience Formula to create innovative new tourism experiences.
  • Gain insight into how Columbus, Ohio successfully engineered an Experiential Destination.
  • Experience unique products first-hand through a series of mobile workshops.
  • Go behind the scenes with DMOs and Columbus travel suppliers to hear how they engineered new experiences.
  • Learn the elements of the experiential development process including design, story development, scripting and staging.
The Experience Lab Includes:
  • Presentations by Joe Veneto, The Opportunity Guy, on the Experience Formula to create innovate tourism experiences.
  • Panel discussions by Destination Marketing Executives on the Experiential development process and destination R.O.I.
  • Networking with travel suppliers on the implementation, learning, results and R.O.I. of the Experiential development process.
  • Special presentation on Tourism branding and the need to create innovative products for competitive advantage.
The Lab includes:

The Lab is Limited to Only 45 Particpants! Sign Up NOW!