The Experience Lab will provide Destination Marketing Executives and travel suppliers with a framework of actionable strategies and tools to engineer experiential tourism products. It is a hands-on learning experience in Columbus, Ohio, designed to showcase the successful implementation of the Experience Formula with Experience Columbus and their travel partners.

Benefits:
  • Discover the Experience Formula to create innovative new tourism experiences
  • Gain insight into how Columbus, Ohio, successfully created an Experiential destination
  • Experience unique products firsthand through a series of mobileworkshops.
  • Go behind the scenes with DMOs and Columbus travel suppliers to hear how they engineered new experiences
  • Learn the elements of the Experiential Development Process including design, story development, scripting and staging.
Participant Fee Includes:
  • Presentations and learning sessions
  • Panel discussions by DMOs & travel suppliers
  • 7 mobile workshop experiences
  • 5 Meals: 2 breakfasts, 2 lunches, 1 dinner
  • All mobile workshop transportation
  • Networking and learning how to apply to your destination or company
Experience Lab Registration Fee:

$1499 per person

$1099 per person
Early booking rate through March 30, 2012

$1299 per person
Early booking rate through June 30, 2012

On checkout, please put the name you wish for your badge, and any other special instructions in the comments field

Click here to download a PDF version of the registration form. Completed forms may be faxed to 617-786-1081.

Registration Policies

Note: Hotel accommodations are not included in the registration fee. A block of rooms has been reserved at The Hyatt Regency, Columbus, Ohio. P-614-463-1234 or click here for on-line reservations.

Cancellation Policy: All cancellations must be sent in writing. Cancellations received on or before August 17, 2012, are refundable; however, a cancellation fee of $75 will be deducted. Registrations cancelled between August 18th and September 3rd are entitled to a 50% refund. After that date, registration fees are non-refundable.

Admission is limited to 50 participants. A waiting list will be maintained should the Lab reach full capacity.

For additional information or assistance, contact Joe Veneto at 617-786-9096; E-mail: experiencelab@opportunityguy.com